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Butter Half Bakery

Tasked with creating a fun, vibrant identity for this bakery I created a wordmark/mascot logo that aimed to invoke friendliness, and emphasis on care in the quality of ingredients and the lifelihood of the cows they source their milk from.

Project 

Branding Materials, UX & Logo Design 

Design Goal

Target a gen-z audience that would be drawn to the boldness and cuteness of the brand identity 

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