Mad Rabbit
To build a brand that feels like it stepped out of a fantasy world and onto your table. Mad Rabbit is all about blending the atmosphere of medieval taverns and epic adventures with the modern-day love of gaming and high fantasy. The goal is to make every bottle feel like part of a story—something you'd find in a wizard’s cellar or a rogue’s hidden stash. It should look and feel cool enough to be a collectible, but approachable enough to crack open on game night.
Project
Branding Materials, Logo Design, UX Design
Design Goal
To create a bold, immersive brand identity that seamlessly blends the rich aesthetics of medieval fantasy with modern gaming culture. Mad Rabbit aims to evoke the mystique of ancient taverns, legendary quests, and mythical creatures, delivering a line of premium wines and spirits that feel like they’ve been pulled from the pages of an epic tale. Every bottle should feel like a collectible artifact—visually striking, lore-infused, and worthy of a place at a gamer's table or fantasy-themed gathering.
