Harvest & Hound
Harvest & Hound required a visual identity that clearly communicates trust, quality, and care while differentiating the brand within a crowded premium pet food landscape. The identity needed to feel elevated yet approachable, balancing natural, rustic cues with a refined and contemporary sensibility. The target audience consists of conscious dog owners who prioritize ingredient transparency, sustainability, and long-term wellness for their pets.
Project
Branding Materials, Package Design
Design Direction:
The visual system draws from organic textures, earthy color palettes, and restrained typography to create a sense of honesty and craftsmanship. Rustic elements ground the brand in nature, while refined details elevate the overall presentation, positioning Harvest & Hound as a premium yet trustworthy choice.
